A. Lyle Elias
Publisher & Editor in Chief
ATMIA Founding Director
Bitcoin ATMs, By T. Jack Williams, CEO B4U
The world of payments has been changing over the past few years at an unprecedented rate. This is true of the ATM arena in which the use of cash is declining and digital payments is becoming the norm. Within this decline in revenue is the opportunity to add other services to your merchant offering.
Being able to offer merchant services for digital payments such as bitcoin will drive incremental revenue for ATM operators. The traditional bank card sales organizations have not seen the opportunity to add a new payment type, and at the same time ignore adding a card type for bitcoin.
As you evaluate your next few years, adding bitcoin merchant acceptance to your merchant inventory is one very real revenue opportunity. There is much to understand and as such, you want to have a great end to end solution for your merchants that are tied to your ATM operation.
I for one feel that the future is bright and offers considerable revenue with an expansion of services to include merchant processing of digital currencies. I heard someone say ATMs would one day be like pay phones at an airport. By expanding your payment service, nothing could be further from reality.
B4U will be exhibiting at the NACS Show in the Vegas Convention Center (Oct 2 -4)